LABIOTECH: BRAND AND EDITORIAL DESIGN
LABIOTECH: BRAND AND EDITORIAL DESIGN
LABIOTECH: BRAND AND EDITORIAL DESIGN
Labiotech.eu is a leading digital media platform launched in 2014 to fill a gap in European biotech coverage. Since then, it has grown into arguably the most-visited biotech news source in Europe, welcoming over 150 000 monthly readers. The site delivers daily in-depth articles, expert interviews, industry reports and even a podcast to bring clarity and context to complex life science topics.
Labiotech.eu is a leading digital media platform launched in 2014 to fill a gap in European biotech coverage. Since then, it has grown into arguably the most-visited biotech news source in Europe, welcoming over 150 000 monthly readers. The site delivers daily in-depth articles, expert interviews, industry reports and even a podcast to bring clarity and context to complex life science topics.
Labiotech.eu is a leading digital media platform launched in 2014 to fill a gap in European biotech coverage. Since then, it has grown into arguably the most-visited biotech news source in Europe, welcoming over 150 000 monthly readers. The site delivers daily in-depth articles, expert interviews, industry reports and even a podcast to bring clarity and context to complex life science topics.
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Project goals
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Project goals
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Project goals
The goal of a consistent identity at Labiotech.eu is to reflect the platform’s credibility and clarity in biotech media. A cohesive design system – clean logo, modern colors, intuitive typography, and streamlined layouts – ensures all content, from articles to social media, reinforces its professional, science-driven image.
At the same time, the visuals need to be engaging and vibrant to ensure the content appeals not only to scientists but also to a broader general audience.
The goal of a consistent identity at Labiotech.eu is to reflect the platform’s credibility and clarity in biotech media. A cohesive design system – clean logo, modern colors, intuitive typography, and streamlined layouts – ensures all content, from articles to social media, reinforces its professional, science-driven image.
At the same time, the visuals need to be engaging and vibrant to ensure the content appeals not only to scientists but also to a broader general audience.
The goal of a consistent identity at Labiotech.eu is to reflect the platform’s credibility and clarity in biotech media. A cohesive design system – clean logo, modern colors, intuitive typography, and streamlined layouts – ensures all content, from articles to social media, reinforces its professional, science-driven image.
At the same time, the visuals need to be engaging and vibrant to ensure the content appeals not only to scientists but also to a broader general audience.
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Challenges
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Challenges
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Challenges
One of the main challenges is balancing visual appeal with clarity – designs must be engaging enough to attract a general audience while still conveying complex biotech topics accurately. It’s also important to maintain brand consistency, ensuring that vibrant visuals don’t dilute Labiotech’s professional tone.
One of the main challenges is balancing visual appeal with clarity – designs must be engaging enough to attract a general audience while still conveying complex biotech topics accurately. It’s also important to maintain brand consistency, ensuring that vibrant visuals don’t dilute Labiotech’s professional tone.
One of the main challenges is balancing visual appeal with clarity – designs must be engaging enough to attract a general audience while still conveying complex biotech topics accurately. It’s also important to maintain brand consistency, ensuring that vibrant visuals don’t dilute Labiotech’s professional tone.
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results
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results
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results
The result is a visually cohesive and engaging identity that successfully bridges the gap between scientific accuracy and broad accessibility. Labiotech.eu now presents complex biotech content in a way that is both professional and inviting, appealing to experts and curious readers alike. The clean, consistent design enhances user experience across all platforms, reinforces brand recognition, and supports the platform’s mission to make biotech more understandable and approachable for everyone.
The result is a visually cohesive and engaging identity that successfully bridges the gap between scientific accuracy and broad accessibility. Labiotech.eu now presents complex biotech content in a way that is both professional and inviting, appealing to experts and curious readers alike. The clean, consistent design enhances user experience across all platforms, reinforces brand recognition, and supports the platform’s mission to make biotech more understandable and approachable for everyone.
The result is a visually cohesive and engaging identity that successfully bridges the gap between scientific accuracy and broad accessibility. Labiotech.eu now presents complex biotech content in a way that is both professional and inviting, appealing to experts and curious readers alike. The clean, consistent design enhances user experience across all platforms, reinforces brand recognition, and supports the platform’s mission to make biotech more understandable and approachable for everyone.
Contemporary identity was created on the base of existing logo to widen the possibilities of design implementation and create consistent and recognazable identity for the brand core.
Contemporary identity was created on the base of existing logo to widen the possibilities of design implementation and create consistent and recognazable identity for the brand core.
Contemporary identity was created on the base of existing logo to widen the possibilities of design implementation and create consistent and recognazable identity for the brand core.
Client projects
Client projects
Client projects
While being pretty minimal with the base identity, Labiotech utilizes illustration-driven style for the wide variety of cleint projects. The contemporary design and illustration style gives the possibility to create the main products - white papers and infographics, as well as ad and social media compaigns in a very approachable and engaging way.
While being pretty minimal with the base identity, Labiotech utilizes illustration-driven style for the wide variety of cleint projects. The contemporary design and illustration style gives the possibility to create the main products - white papers and infographics, as well as ad and social media compaigns in a very approachable and engaging way.
While being pretty minimal with the base identity, Labiotech utilizes illustration-driven style for the wide variety of cleint projects. The contemporary design and illustration style gives the possibility to create the main products - white papers and infographics, as well as ad and social media compaigns in a very approachable and engaging way.
Clean layout and engaging visuals are a base for all the white papers created for various clients.
Clean layout and engaging visuals are a base for all the white papers created for various clients.
Clean layout and engaging visuals are a base for all the white papers created for various clients.
In client projects, a key achievement is the seamless integration of each client’s unique visual style with Labiotech’s established design identity. This involves carefully balancing the client's branding elements—such as logos, colors, and tone – with Labiotech’s clean, modern aesthetic to create a unified and coherent visual presentation. By respecting both identities, the design ensures that content feels native to the Labiotech platform while still showcasing the client’s individuality, resulting in campaigns that are visually consistent, professional, and brand-aligned on all sides.
In client projects, a key achievement is the seamless integration of each client’s unique visual style with Labiotech’s established design identity. This involves carefully balancing the client's branding elements—such as logos, colors, and tone – with Labiotech’s clean, modern aesthetic to create a unified and coherent visual presentation. By respecting both identities, the design ensures that content feels native to the Labiotech platform while still showcasing the client’s individuality, resulting in campaigns that are visually consistent, professional, and brand-aligned on all sides.
In client projects, a key achievement is the seamless integration of each client’s unique visual style with Labiotech’s established design identity. This involves carefully balancing the client's branding elements—such as logos, colors, and tone – with Labiotech’s clean, modern aesthetic to create a unified and coherent visual presentation. By respecting both identities, the design ensures that content feels native to the Labiotech platform while still showcasing the client’s individuality, resulting in campaigns that are visually consistent, professional, and brand-aligned on all sides.
Engaging conceptual editorial illustration plays a vital role in bringing complex biotech topics to life. Rather than relying on literal imagery, these illustrations use metaphor, abstraction, and bold visual storytelling to capture the essence of an article and spark curiosity. By translating intricate scientific ideas into accessible and visually striking concepts, editorial illustrations help draw readers in, enhance understanding, and add a layer of creativity that aligns with Labiotech’s mission to make biotech both informative and visually compelling.
Engaging conceptual editorial illustration plays a vital role in bringing complex biotech topics to life. Rather than relying on literal imagery, these illustrations use metaphor, abstraction, and bold visual storytelling to capture the essence of an article and spark curiosity. By translating intricate scientific ideas into accessible and visually striking concepts, editorial illustrations help draw readers in, enhance understanding, and add a layer of creativity that aligns with Labiotech’s mission to make biotech both informative and visually compelling.
Engaging conceptual editorial illustration plays a vital role in bringing complex biotech topics to life. Rather than relying on literal imagery, these illustrations use metaphor, abstraction, and bold visual storytelling to capture the essence of an article and spark curiosity. By translating intricate scientific ideas into accessible and visually striking concepts, editorial illustrations help draw readers in, enhance understanding, and add a layer of creativity that aligns with Labiotech’s mission to make biotech both informative and visually compelling.
