MMMLY COOKIES GRAPHIC IDENTITY
MMMLY COOKIES GRAPHIC IDENTITY
MMMLY COOKIES GRAPHIC IDENTITY
Mmmly brand is built on the belief that healthy eating should never feel restrictive or boring. It offers delicious, keto-friendly cookies made with wholesome ingredients, low in carbs and sugar, yet rich in flavor and satisfaction. Designed for those who strive to maintain a balanced lifestyle without giving up on indulgence, the brand speaks to modern consumers who value both wellness and enjoyment. Its tone is friendly, inclusive, and optimistic, and encouraging people to treat themselves without guilt.
Mmmly brand is built on the belief that healthy eating should never feel restrictive or boring. It offers delicious, keto-friendly cookies made with wholesome ingredients, low in carbs and sugar, yet rich in flavor and satisfaction. Designed for those who strive to maintain a balanced lifestyle without giving up on indulgence, the brand speaks to modern consumers who value both wellness and enjoyment. Its tone is friendly, inclusive, and optimistic, and encouraging people to treat themselves without guilt.
Mmmly brand is built on the belief that healthy eating should never feel restrictive or boring. It offers delicious, keto-friendly cookies made with wholesome ingredients, low in carbs and sugar, yet rich in flavor and satisfaction. Designed for those who strive to maintain a balanced lifestyle without giving up on indulgence, the brand speaks to modern consumers who value both wellness and enjoyment. Its tone is friendly, inclusive, and optimistic, and encouraging people to treat themselves without guilt.
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Project GOALS
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Project GOALS
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Project GOALS
The project aims to create a friendly, colorful identity that makes healthy snacking feel fun and approachable. The goal is to move away from the idea that healthy means boring, and instead present the brand as a cheerful, feel-good choice for balanced living.
The project aims to create a friendly, colorful identity that makes healthy snacking feel fun and approachable. The goal is to move away from the idea that healthy means boring, and instead present the brand as a cheerful, feel-good choice for balanced living.
The project aims to create a friendly, colorful identity that makes healthy snacking feel fun and approachable. The goal is to move away from the idea that healthy means boring, and instead present the brand as a cheerful, feel-good choice for balanced living.
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Challenges
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Challenges
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Challenges
One of the main design challenges was finding the right balance between fun and credibility – making the brand feel playful and inviting without looking overly childish or unserious.
Standing out in a crowded health food market, where many brands use similar clean, minimal styles was also something to be considered. Creating something unique that still clearly signals “healthy” can be tricky.
One of the main design challenges was finding the right balance between fun and credibility – making the brand feel playful and inviting without looking overly childish or unserious.
Standing out in a crowded health food market, where many brands use similar clean, minimal styles was also something to be considered. Creating something unique that still clearly signals “healthy” can be tricky.
One of the main design challenges was finding the right balance between fun and credibility – making the brand feel playful and inviting without looking overly childish or unserious.
Standing out in a crowded health food market, where many brands use similar clean, minimal styles was also something to be considered. Creating something unique that still clearly signals “healthy” can be tricky.
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RESULT
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RESULT
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RESULT
The brand’s core metaphor is balance – the idea of enjoying delicious treats while maintaining a healthy lifestyle – and this is brought to life through a whimsical outer space theme featuring fictional characters. Each character represents a different aspect of balance, like energy, nourishment, joy, and self-care, all orbiting together in a playful galaxy where wellness and indulgence coexist.With bright colors and playful illustrations, the design shows that healthy cookies can be both wholesome and joyful.
The brand’s core metaphor is balance – the idea of enjoying delicious treats while maintaining a healthy lifestyle – and this is brought to life through a whimsical outer space theme featuring fictional characters. Each character represents a different aspect of balance, like energy, nourishment, joy, and self-care, all orbiting together in a playful galaxy where wellness and indulgence coexist.With bright colors and playful illustrations, the design shows that healthy cookies can be both wholesome and joyful.
The brand’s core metaphor is balance – the idea of enjoying delicious treats while maintaining a healthy lifestyle – and this is brought to life through a whimsical outer space theme featuring fictional characters. Each character represents a different aspect of balance, like energy, nourishment, joy, and self-care, all orbiting together in a playful galaxy where wellness and indulgence coexist.With bright colors and playful illustrations, the design shows that healthy cookies can be both wholesome and joyful.
For this project, a branding core was developed for the base flavor packaging designs, establishing a strong visual foundation for the product line. The brand was brought to life with whimsical imagery that extended beyond the packaging, creating a cohesive and playful look across the website, store displays, and social media content. This imaginative visual style helped reinforce the brand’s personality and message at every customer touchpoint.
For this project, a branding core was developed for the base flavor packaging designs, establishing a strong visual foundation for the product line. The brand was brought to life with whimsical imagery that extended beyond the packaging, creating a cohesive and playful look across the website, store displays, and social media content. This imaginative visual style helped reinforce the brand’s personality and message at every customer touchpoint.
For this project, a branding core was developed for the base flavor packaging designs, establishing a strong visual foundation for the product line. The brand was brought to life with whimsical imagery that extended beyond the packaging, creating a cohesive and playful look across the website, store displays, and social media content. This imaginative visual style helped reinforce the brand’s personality and message at every customer touchpoint.
A lot of supporting imagery was created to expand the Mmmly universe and add more storytelling to social media and other oulets.
A lot of supporting imagery was created to expand the Mmmly universe and add more storytelling to social media and other oulets.
A lot of supporting imagery was created to expand the Mmmly universe and add more storytelling to social media and other oulets.
