UNIMAGINABLE FOODS: BRANDING & PACKAGING
UNIMAGINABLE FOODS: BRANDING & PACKAGING
UNIMAGINABLE FOODS: BRANDING & PACKAGING
Unimaginable Foods is on a mission to future-proof everyone’s favorite snacks and build resilience in the food system. They make traditional, staple snacks more sustainable and nutritious by replacing soil-degrading mono-crops with climate-resilient plants, like pulses. Their core customers are health enthusiasts.
Unimaginable Foods is on a mission to future-proof everyone’s favorite snacks and build resilience in the food system. They make traditional, staple snacks more sustainable and nutritious by replacing soil-degrading mono-crops with climate-resilient plants, like pulses. Their core customers are health enthusiasts.
Unimaginable Foods is on a mission to future-proof everyone’s favorite snacks and build resilience in the food system. They make traditional, staple snacks more sustainable and nutritious by replacing soil-degrading mono-crops with climate-resilient plants, like pulses. Their core customers are health enthusiasts.
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Project goals
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Project goals
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Project goals
The goal for Unimaginable Foods’ brand design was to visually communicate the company’s commitment to transforming everyday snacks into vibrant, sustainable, and nutritious experiences. The identity needed to blend the bold energy of “unimaginable” innovation with the wholesome, natural integrity of climate-resilient ingredients.
The goal for Unimaginable Foods’ brand design was to visually communicate the company’s commitment to transforming everyday snacks into vibrant, sustainable, and nutritious experiences. The identity needed to blend the bold energy of “unimaginable” innovation with the wholesome, natural integrity of climate-resilient ingredients.
The goal for Unimaginable Foods’ brand design was to visually communicate the company’s commitment to transforming everyday snacks into vibrant, sustainable, and nutritious experiences. The identity needed to blend the bold energy of “unimaginable” innovation with the wholesome, natural integrity of climate-resilient ingredients.
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Challenges
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Challenges
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Challenges
One of the primary challenges was balancing the dual nature of the brand: its forward-thinking, almost futuristic innovation with its deep roots in natural, plant-based nutrition. The design had to avoid feeling too sterile or techy while still standing apart from traditional health food brands. Additionally, communicating the story of pulses and other climate-resilient crops – ingredients that may be unfamiliar to the average consumer – required a visual language that was both educational and enticing without overwhelming.
One of the primary challenges was balancing the dual nature of the brand: its forward-thinking, almost futuristic innovation with its deep roots in natural, plant-based nutrition. The design had to avoid feeling too sterile or techy while still standing apart from traditional health food brands. Additionally, communicating the story of pulses and other climate-resilient crops – ingredients that may be unfamiliar to the average consumer – required a visual language that was both educational and enticing without overwhelming.
One of the primary challenges was balancing the dual nature of the brand: its forward-thinking, almost futuristic innovation with its deep roots in natural, plant-based nutrition. The design had to avoid feeling too sterile or techy while still standing apart from traditional health food brands. Additionally, communicating the story of pulses and other climate-resilient crops – ingredients that may be unfamiliar to the average consumer – required a visual language that was both educational and enticing without overwhelming.
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Result
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Result
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Result
The final brand design brought Unimaginable Foods to life with a bold yet earthy visual identity. Vibrant colors inspired by real ingredients—deep beet reds, turmeric yellows, and leafy greens – were paired with playful, rounded typography to evoke flavor, joy, and nourishment. Packaging featured bold, close-up ingredient illustration which added a whimsical, friendly tone. The result was a design system that celebrates taste, sustainability, and vitality – speaking to health enthusiasts while inviting broader audiences to snack smarter and more sustainably.
The final brand design brought Unimaginable Foods to life with a bold yet earthy visual identity. Vibrant colors inspired by real ingredients—deep beet reds, turmeric yellows, and leafy greens – were paired with playful, rounded typography to evoke flavor, joy, and nourishment. Packaging featured bold, close-up ingredient illustration which added a whimsical, friendly tone. The result was a design system that celebrates taste, sustainability, and vitality – speaking to health enthusiasts while inviting broader audiences to snack smarter and more sustainably.
The final brand design brought Unimaginable Foods to life with a bold yet earthy visual identity. Vibrant colors inspired by real ingredients—deep beet reds, turmeric yellows, and leafy greens – were paired with playful, rounded typography to evoke flavor, joy, and nourishment. Packaging featured bold, close-up ingredient illustration which added a whimsical, friendly tone. The result was a design system that celebrates taste, sustainability, and vitality – speaking to health enthusiasts while inviting broader audiences to snack smarter and more sustainably.
Juicy ingredient illustrations with a touch of magic help Unimaginable Foods stand out and attract attention. Bright colors and playful details make healthy ingredients like pulses and berries look fun, fresh, and exciting. A hint of whimsy – like sparkles or surreal shapes – adds a sense of wonder, turning everyday snacks into something special.
Juicy ingredient illustrations with a touch of magic help Unimaginable Foods stand out and attract attention. Bright colors and playful details make healthy ingredients like pulses and berries look fun, fresh, and exciting. A hint of whimsy – like sparkles or surreal shapes – adds a sense of wonder, turning everyday snacks into something special.
Juicy ingredient illustrations with a touch of magic help Unimaginable Foods stand out and attract attention. Bright colors and playful details make healthy ingredients like pulses and berries look fun, fresh, and exciting. A hint of whimsy – like sparkles or surreal shapes – adds a sense of wonder, turning everyday snacks into something special.
Core Unimaginable Foods product - Chickpea Granola comes in a variety of flavours. Packaging design is featuring bold illustrated ingredients and bold typography.
Core Unimaginable Foods product - Chickpea Granola comes in a variety of flavours. Packaging design is featuring bold illustrated ingredients and bold typography.
Core Unimaginable Foods product - Chickpea Granola comes in a variety of flavours. Packaging design is featuring bold illustrated ingredients and bold typography.
Another core product - botanical lattes utilizes more herbal and floral ingredients, but uses the same attractive style.
Another core product - botanical lattes utilizes more herbal and floral ingredients, but uses the same attractive style.
Another core product - botanical lattes utilizes more herbal and floral ingredients, but uses the same attractive style.
PRODUCT UPDATE
PRODUCT UPDATE
After several years of producing a variety of sustainable snacks and drinks, Unimaginable food decided to focus on one product - oatmilk lattes. Which required to update the packaging.
The design became more straight forward, utilizing a big illustrated product shot, while still keeping the warmth and whimpsy of the base identity.
After several years of producing a variety of sustainable snacks and drinks, Unimaginable food decided to focus on one product - oatmilk lattes. Which required to update the packaging.
The design became more straight forward, utilizing a big illustrated product shot, while still keeping the warmth and whimpsy of the base identity.
After several years of producing a variety of sustainable snacks and drinks, Unimaginable food decided to focus on one product - oatmilk lattes. Which required to update the packaging.
The design became more straight forward, utilizing a big illustrated product shot, while still keeping the warmth and whimpsy of the base identity.
